Video may have killed the radio star, but it's mobile apps that are helping to snuff out MP3 players. The survey, which pinged 1,960 U.S. consumers between the ages of 14 and 75 years old, found that 43 percent of app users have reduced or completely eliminated their use of MP3 players in favor of smartphones or tablets. Thirty-eight percent of app users said they no longer use or hardly ever use traditional AM/FM radios, and 30 percent said they no longer care about their videogame consoles.
"While the market for mobile apps is still in its infancy, once consumers get a taste, they appear to start using those apps for all aspects of their digital lives," said Phil Asmundson, vice chairman and Deloitte's technology, media, and telecommunications sector leader. "What we are seeing is a significant shift in how consumers access media, entertainment, and information. The growing demand for smartphones, led by Millennials and Xers, will increasingly threaten to cannibalize many consumer electronics."
At the same time, apps aren't the driving force in smartphone sales. About 58 percent of consumers who own or plan to purchase a smarphone indicated that features such as size, quality, camera, keyboard style, and price play the biggest role in what device to buy. On the flip side, only 18 percent cited additional features and functionality provided by apps as a determining factor.
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